Audi Salon Conditions, Discounts, and Promotions - Autosalon 2024

1. Overview of Audi Discounts per Model

Here, view a complete overview of all Audi models available through the mycarena car search engine. For each model, you can immediately see the maximum discount available, giving you a clear picture of the promotions for each model. The maximum discount we display is based on data from stock vehicles available online through the car search engine. Promotions for a specific model are directly linked to new stock vehicles available for sale at the dealer. However, the discount on a stock vehicle is almost always significantly higher than the discount on new, to-be-ordered vehicles.

2. Overview of Audi Salon Conditions

For the Autosalon in 2024, the following Audi models will have exceptional salon conditions.

• Audi A1 (from 25% discount)
• Audi A5 (from 22% discount)
• Audi A6 (from 21% discount)
• Audi Q2 (from 21% discount)
• Audi TT (from 21% discount)

Audi A1 from 25% Discount

Audi has decided not to release a new version of the A1. As a result, the current models are now leaving the showroom with significant discounts. Currently, discounts of up to 25% are available on new Audi A1 models that dealers have in stock. These offers can be viewed directly via the mycarena car search engine.

Audi is choosing to focus more on larger, luxury models rather than smaller and compact cars like the A1 and Q2. Both models will no longer be updated in the future, mainly because similar models are already available from sister brands like Volkswagen, Skoda, and Seat.

If you are looking for a high-quality, premium compact car, then the Audi A1 is currently probably the best choice available on the market.

View A1 Deals

Audi A5 from 22% Discount

The Audi A5 is the coupé version of the Audi A4. Inside, the differences are minimal; the main difference is in the sportier exterior compared to the A4.

The Audi A5 is available in three variants:

• Audi A5 Coupé (2-door with 4 seats)
• Audi A5 Cabriolet (2-door convertible with 4 seats)
• Audi A5 Sportback (5-door with 5 seats)

The Audi A5 originally debuted as a coupé in 2008. Two years later, Audi introduced the Sportback, a longer version of the coupé with 5 doors and 5 seats. The Sportback is significantly more popular than the coupé, and you will find more offers for this model on the mycarena car search engine.

This model will soon be replaced by an entirely new model. If you want to find a good deal for an Audi A5, now is the time. On the car search engine, you can find discounts of up to 22%.

View A5 Deals

Audi A6 from 21% Discount

The Audi A6 is a luxury car positioned just below the top model A8. The difference from the A4 is significant: you immediately experience a higher level of comfort, luxury, noise insulation, and of course more space. The A6 is a formidable competitor for the BMW 5 Series or the Mercedes-Benz E-Class, both of which introduced an entirely new model in 2023.

The popularity of the Audi A6 suffers from its relatively high price tag compared to these competitors. Another downside is that the A6 has front-wheel drive, which makes the driving experience less enjoyable. BMW and Mercedes-Benz offer better options in terms of engines and driving dynamics. Now that both BMW and Mercedes-Benz have launched new models, interest in the A6 has clearly declined, which is noticeable in the discounts.

Prices for a new A6 S-Line start at €55,000. For comparison, the latest model of the BMW 5 Series with the M-Sport package costs just €62,500. For only a few thousand euros more, you get a brand-new model that will retain its value longer. We therefore recommend considering the 5 Series before making a decision.

A new Mercedes-Benz E-Class starts from €85,500, which is considerably more expensive. This is due to BMW's strategic choice to offer the 5 Series in various engine types, including fully electric variants. This allows BMW to generate more sales with one model, while Mercedes-Benz has a separate range of models for fully electric vehicles.

Audi, on the other hand, is focusing entirely on phasing out diesel and gasoline engines and is emphasizing fully electric vehicles, with the upcoming Audi A6 e-tron as a spearhead.

View A6 Deals

Audi Q2 from 21% Discount

Just like with the Audi A1, the production of the Audi Q2 is also coming to an end. This mini-SUV was quite popular, but lost ground when Volkswagen, Skoda, and Seat introduced cheaper alternatives to the market. Due to its high price, the Audi Q2 has become less attractive to customers looking for a compact car. For a bit more money, you can already purchase an Audi Q3.

This is therefore your last chance to buy a premium compact SUV at a very attractive price. With discounts starting at 21%, you can purchase a well-equipped Audi Q2 valued at 45,000 euros with a discount of 10,000 euros! During the salon period, the discount can increase even further. If you can buy a well-equipped Q2 for 30,000 euros, then you definitely have a good deal!

View Q2 Deals

Audi A4 from 21% Discount

The current model of the Audi A4, which has been on the market since 2016 and received a facelift in 2020, is starting to show its age, especially compared to the more recent models from BMW and Mercedes-Benz. This makes it an opportune moment for Audi to introduce a new model and offers buyers the chance to get substantial discounts on the current model.

The Audi A4 is an excellent choice if you're looking for a car that combines elegance with sportiness. The S-Line versions are tasteful and understated. In comparison, a sporty version from BMW or Mercedes-Benz can sometimes be too pronounced for some people. Audi offers a perfect balance with a high-quality interior. For a starting price of €42,000, you can buy a new A4, which is a reasonable price. However, BMW offers something better: for the same price, you get a facelifted BMW 3 Series with the M-Sport package, which is sportier and more attractive.

In fact, you would choose an Audi if its design appeals to you more than that of a BMW or Mercedes-Benz. But if you're really looking for value for money, we recommend a BMW model for every Audi model. In all cases, BMW offers a cheaper, newer, and sportier option.

View A4 Deals

3. Why Are Certain Audi Models Discounted?

Most models that are currently discounted or fall under the salon conditions are either being replaced by fully electric new models (such as the Audi A4, A5, and A6) or are being phased out of production entirely (such as the Audi A1 and Q2). To wrap up the production of these older models, huge discounts are offered at the end of their production cycle. This accelerates sales, makes room for the new models, and helps dealers reduce their inventory of older models, as these become increasingly difficult to sell.

4. How Much Discount is Considered a Good Deal?

Receiving a discount does not automatically mean you're getting a good deal.

The value of a car diminishes over time. Every car, even if it's brand new in the showroom, is a model from some time ago. Take, for instance, the Audi A4, a model from 2016, which now makes it over 7 years old.

Discounts are often given because a new model in the catalog is usually more expensive. Without a discount, the price difference between older and newer models would be unfairly large.

Imagine this: a customer buys an old A4 for 50,000 euros without a discount. A year later, a completely new model is launched for 55,000 euros. The difference between a 2016 and 2023 model will be significant, causing the value of the old A4 to drop sharply. That would be unfair from a dealer, so it's important to know when a particular model was introduced to the market.

A good deal is calculated based on the year of manufacture. The average lifespan of an Audi model is between 6 and 8 years. There is always a mid-life update, a facelift, where minor improvements are made. But essentially, the model remains the same, so you should ignore a facelift.

The model year is:

• 6 years old = 20% discount
• 4 years old = 15% discount
• 2 years old = 10% discount

Getting a discount doesn't always mean you're getting a good deal. Usually, it's a correction of value. If you get more discount than mentioned above, for example, 15% off on a 2-year-old model or 25% off on a 6-year-old model, you can see this as an additional 5% discount on the model, and that is definitely a good deal.

Discounts also offer you the chance to buy a luxury car that would normally be out of your budget. Consider the discounts on an Audi A6, which give you the opportunity to buy a car for the price of an A4. The difference in luxury between an A4 and A6 is substantial, so a value correction can sometimes be an excellent opportunity.